{"id":12795,"date":"2017-09-12T17:31:39","date_gmt":"2017-09-12T17:31:39","guid":{"rendered":"http:\/\/marketinghubs.ee\/hea-teada\/moisted\/"},"modified":"2017-09-18T15:07:16","modified_gmt":"2017-09-18T15:07:16","slug":"moisted","status":"publish","type":"page","link":"https:\/\/marketinghubs.ee\/en\/hea-teada\/moisted\/","title":{"rendered":"M\u00f5isted"},"content":{"rendered":"

A-E<\/a><\/p>\n<\/div>

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F-J<\/p>\n<\/div>

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K-M<\/p>\n<\/div>

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N-R<\/p>\n<\/div>

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S-U<\/p>\n<\/div>

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V-\u00dc<\/p>\n<\/div>

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A-E<\/h4>\n<\/div>
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Call-to-action <\/em>nupud<\/span> <\/strong>on elemendid veebilehel, mis \u00e4rgitavad kasutajat tegevusele, nt ostu sooritamisele.<\/p>\n

Elamusturundus<\/strong><\/span> (experience marketing<\/em>, experiential marketing<\/em>) on kliendikeskne ja holistiline elamuskogemuste strateegiline turundamine, mis v\u00f5tab arvesse tarbija elamuste kognitiivset (teadmuslikku), afektiivset (emotsionaalset) ja konatiivset (k\u00e4itumuslikku) hoiakuaspekti, mida tarbija kogeb br\u00e4ndiga kokkupuutest. Allikas: Siiri Same doktorit\u00f6\u00f6, lk 79.<\/p>\n<\/div>

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F-J<\/h4>\n<\/div>

Inbound turundus<\/strong><\/span> (inbound marketing<\/em>) on nn vana viisi turundamise vastand, mille eesm\u00e4rk on v\u00f5imalikult kuluefektiivselt suurendada kodulehe k\u00fclastusi, p\u00e4ringute arvu ja m\u00fc\u00fcgitulemusi.<\/p>\n<\/div>

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K-M<\/h4>\n<\/div>

Kaubam\u00e4rk<\/strong><\/span> on graafiliselt kujutatav t\u00e4his, millega on v\u00f5imalik eristada \u00fche isiku kaupa v\u00f5i teenust teise isiku identsest v\u00f5i samasse valdkonda kuuluvast kaubast v\u00f5i teenusest.<\/p>\n<\/div>

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N-R<\/h4>\n<\/div>

Riigi br\u00e4ndimine<\/strong><\/span> (country branding<\/em>) on riigi br\u00e4ndi loomine, juhtimine ja kommunitseerumine selle elementide kaudu, mille eesm\u00e4rk on eristuda, riiki reklaamida ja kaasa aidata riigi positiivse kuvandi kujunemisele v\u00f5i parendamisele (mis aitab tuua rohkem turiste, m\u00fc\u00fca tooteid v\u00e4listurgudel, meelitada ligi investoreid jne). Allikas: Siiri Same doktorit\u00f6\u00f6, lk 79.<\/p>\n<\/div>

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S-U<\/h4>\n<\/div>

SEO<\/strong> <\/span>(search engine optimisation<\/em>) on protsess, kus veebileht muudetakse otsingumootorite\u00a0(n\u00e4iteks Google\u2019i) jaoks teatud m\u00e4rks\u00f5nade abil n\u00e4htavamaks.<\/p>\n<\/div>

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V-\u00dc<\/h4>\n<\/div>

Word-of-mouth marketing<\/em><\/span><\/strong> (ehk WOM v\u00f5i WOMM) on suus\u00f5naline turundus.<\/p>\n<\/div>

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Valik linke turundusterminitele inglise keeles<\/span>\u00a0<\/strong><\/h4>\n<\/div>
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Ameerika Turundusorganisatsiooni s\u00f5naraamat www.ama.org\/resources\/Pages\/Dictionary.aspx<\/a>
\nMarketing terms (koos viidetega) www.marketing-dictionary.org<\/a>
\nInbound marketing terms blog.hubspot.com\/marketing\/inbound-marketing-glossary-list<\/a>
\nThe Balance Glossary (pikad seletused) www.thebalance.com\/marketing-terms-and-definitions-2295418<\/a><\/p>\n<\/div>

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