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MarketingProfs
- Nine Ways to Create Sponsorship Packages for Virtual Events
- Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]
- Nine Tips for Creating SEO-Friendly Content [Infographic]
- Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
- Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support
campaign
- Creative Equals report finds most Effie-winning campaigns are holistically inclusive
- Publicis Cannes campaign pits low cost of influencer reach against Super Bowl TV ads
- Pitch Update: Mars, BT, Trainline, BBC, Edgewell, Movember, Stella McCartney and more
- Cannes Contenders: Twix
- Movers & Shakers: Spark Foundry, VCCP, BBH, Adam & Eve/DDB, Atomic, Snap, Ace of Hearts and more
Duct Tape Marketing
- The Future of Local SEO in the Age of AI with David Hunter
- From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search
- Why AI Is Reshaping Every Stage of the Buyer’s Journey
- How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
- Why It’s Time to Retire the Idea of Retirement with Derek Coburn
Story Needle
- Information architecture for software platforms
- Attention and relevance are different
- Separating content and presentation: Moving past FUD
- Using JSON Schema for content models and design systems
- Comment on Coping with copies: Strategic dimensions of reuse and duplication by Gilbane Advisor: AI scaling myths, multilinguality curse, knowledge graph